Case Study

Conversion rates soared for Heartech with Achate

Our startup has been running for over two years now. We analyzed what was good and what was bad in our first years of business.

Author —

Tina Smith

Chief Happiness Officer

At the end of 2018, we decided to move our 10 year old business to Achate.

At that time, it was an enormous move for us. We’ve only been using Webflow up until that point and were scared of doing such a large migration.

Long story short, our fears were baseless. Achate met us halfway and their amazing customer service and other units helped us with every step of the move. We even made friends there!

What spurred the move?

There were a few reasons why we decided to move into a new office. One was very practical—our lease was coming up for renewal. When we moved into our last office space, we had 30-40 employees. We have over 100 today, and we will have many hundreds in the near future. So as I thought about future growth and because we would have to sign a new lease we decided to look around a bit.

First, we did some research, surveyed our employees, and saw what was available in the market—it felt like the right opportunity to set us up in a place where we could be for a long time. Our goals were to find a space that would be a good fit culturally, located in an accessible location, and within a building that would allow us the flexibility to grow over time.

29%

We experienced a 29% boost in conversion rates in the first 3 months of using Achate.

80,000

We saw an increase of 80,000 new users on our shop in the first 6 months.

4.5x

Our revenue increased 4.5x in the first year alone. Rising 1.5x every next year for the past 3 years.

What spurred the move?

There were a few reasons why we decided to move into a new office. One was very practical—our lease was coming up for renewal. When we moved into our last office space, we had 30-40 employees. We have over 100 today, and we will have many hundreds in the near future. So as I thought about future growth and because we would have to sign a new lease we decided to look around a bit.

First, we did some research, surveyed our employees, and saw what was available in the market—it felt like the right opportunity to set us up in a place where we could be for a long time. Our goals were to find a space that would be a good fit culturally, located in an accessible location, and within a building that would allow us the flexibility to grow over time.

What spurred the move?

There were a few reasons why we decided to move into a new office. One was very practical—our lease was coming up for renewal. When we moved into our last office space, we had 30-40 employees. We have over 100 today, and we will have many hundreds in the near future. So as I thought about future growth and because we would have to sign a new lease we decided to look around a bit.

First, we did some research, surveyed our employees, and saw what was available in the market—it felt like the right opportunity to set us up in a place where we could be for a long time. Our goals were to find a space that would be a good fit culturally, located in an accessible location, and within a building that would allow us the flexibility to grow over time.